GRAPHIC DESIGN | WOODWORKING | MODEL RAILROADING
Packaging as a Passion
In Graphic design, there is nothing more fulfilling than to see your products on shelf at retail. My personal passion has been to translate flat artwork into three dimensions. Creating a package that is both functional and compelling in a retail setting is what drives my passion for packaging design. Working as and leading teams of designers, printers and structural engineers is as rewarding a discipline as I can imagine. Creating CPG products from blue sky concepts, to prototypes and finally actual production is what I do.
Rosati re-branding applied to POP.
Grocery 18 ct package. Produced all flavors in product line with
Re-branding done by myself in 1998 and reworked again in 2013.
Cup Lids for exclusive Coconut Water line
Created the overall design as well as the fruit illustrations
Coconut Water line included 18 ct retail case as well as cups of multiple sizes.
I developed logo, branding and all packaging for the Rosati Emoji Brand.
Having created the original Cry Baby branding for Swell, Rosati called on me to created licensed Cry Baby products and packaging. This includes the Cry Baby character illustrations.
As steward of the
Krabby Patty brand, my team and I created many variations of the line.
Responsible for development of all packaging, toys and candy molds, as well as obtaining approval of all the licensors
Responsible for all phases of licensed toy novelty candy development.
Licensed toy deveopment includes control drawings, 3d sculpting, prototyping and paint specs for Far East vendor manufacturing, as well as licensor approvals and packaging.
Branded gift items, innovative packaging and high visibility at retail.
Innovative packaging adding keepsake and play value.
Frankford branded items for all seasons.
All licensed product under license by Frankford Candy
Swell / Philadelphia Chewing Gum
I created the classic Cry Baby Brand architechture back in 1991.
The color I chose, PMS 375 green, became the defacto standard for the sour category ever since. The Cry Baby kid is still selling today under the Dubble Bubble brand.
Classic bubble gum cigars were also under my watch right up to the 2000 election.
Many additional classic brands were created with Swell. I did the package design and candy press tooling as well as character illustrations.
ADOBE MUSE CC